Platform Desktop, Mobile    •    Year 2020    •    My Role UI design, Branding, Sketching    •    Credits UX by Create Future


Plantu suggest the ideal plant for your living conditions and delivers it straight to your doorstep.

Target audience

Updated urban adults, who live the good life, care about the environment and enjoy nurturing the flora around them.

Design concept

Walking through the rustic bohemian streets of the Florentine neighbourhood in Tel Aviv gave me inspiration for the design, colour and atmosphere of the website.

Name & logo

Plantu is a DIY plant-at-home idea. The name indicates the relationship between the plant and you, and between the plant in its urban environment. The minimalistic design of the logo is modern and authentic.


The simple and jaunty lines of the icons are both organic and bohemian.

Home page

This page excites and invites the user, by clear and attractive imagery, to dig deeper into the site.

Grow guide

This guide shows you the right treatment for each plant.

Most popular

The organic shapes communicate with the rest of the design.

Product page

The final decision to purchase and become a loyal Plantu customer is made on the product page. Hence, it is important to give the user a sense of control, security and reliability. I created a page which is rich in information but not overwhelming.


For a seamless experience, all pages are designed to work across devices and screen sizes.


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