Plantu suggest the ideal plant for your living conditions and delivers it straight to your doorstep.
Updated urban adults, who live the good life, care about the environment and enjoy nurturing the flora around them.
Walking through the rustic bohemian streets of the Florentine neighbourhood in Tel Aviv gave me inspiration for the design, colour and atmosphere of the website.
Plantu is a DIY plant-at-home idea. The name indicates the relationship between the plant and you, and between the plant in its urban environment. The minimalistic design of the logo is modern and authentic.
The simple and jaunty lines of the icons are both organic and bohemian.
This page excites and invites the user, by clear and attractive imagery, to dig deeper into the site.
This guide shows you the right treatment for each plant.
The organic shapes communicate with the rest of the design.
The final decision to purchase and become a loyal Plantu customer is made on the product page. Hence, it is important to give the user a sense of control, security and reliability. I created a page which is rich in information but not overwhelming.
For a seamless experience, all pages are designed to work across devices and screen sizes.